Good Day
A gray Monday reaches the window; one handoff, and the morning turns up.
Sound on
Drag the morning up
The Good Day Record
A campaign for 151 Coffee, cut to music.
Scroll
The Films
Three thirty-second films, sound on.
The Morning Migration
A hushed wildlife narrator reads the dawn commute as a great migration. The herd files around the watering hole, drinks, lifts its head, and scatters back into the day singing.
THE FILM · thirty seconds · sound on
Mixed by Music
A needle drops. On every beat a drink color bursts through clear ice, four flavors striking in rhythm, until the last swirl settles into the 151 mark.
THE FILM · thirty seconds · sound on
The Posters
Four posters for 151 Coffee, each one line over one image, ready for print, social and the wall by the window.
Built by RitualAds.
RitualAds is the engine behind campaigns and previsualizations for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.
THE ROSTER · KRAFT HEINZ · COCA-COLA · BURGER KING · PRINGLES · PIZZA HUT
Brief in · campaign out · three campaigns on the record · each film plays here · each card opens its full case study
Pizza Hut
In · Agency jnr. and production company Clockwork had to win one of Australia's boldest campaign pitches: how do you win a pitch for setting people on fire, before a single frame is shot?
Out · The pitch script previsualized from script to screen before production began, selling the tone rather than the description.
The result · The pitch won in the room: the Creative Engine gave jnr. and Clockwork the confidence to pitch at full strength and the client the confidence to say yes. “You know you are on to something special when you can tell the creatives are having fun along the way & the board room's reactions are quiet (& loud!) sniggers & snorts... pure joy!” · jnr. / Clockwork
Temple & Webster
In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.
The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. “Without you guys, this ad is not even going to air. You've smashed it!” · Temple & Webster
Martha Stewart
In · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.
Out · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.
The result · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.
The Ways In
The Spot
One film, finished: the thirty, the fifteen, the vertical cuts, and its poster.
The Season
A season on the record: films, posters and cutdowns across one campaign window.
The Drumbeat
A standing drumbeat: new films and key art landing every month, store by store.
Each one is scoped with you, case by case.
It's a good day
to have a good day.
RitualAds is the engine behind campaigns and previsualizations for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.
The meeting takes thirty minutes.
RITUALADS · For 151 Coffee